Dunkin’ Donuts’s Name Change Is a Good Idea—If It Were 1996 – Fortune

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Fortune
Dunkin’ Donuts’s Name Change Is a Good Idea—If It Were 1996
Fortune
Dunkin’ Donuts announced last week that it is considering shortening its iconic brand name. Next month, the 67-year-old chain will open a store in southern California with the name Dunkin’. The new Pasadena store will be one of a handful of the brand’s …
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